Helping Professional-Services Firms & Founders Win Work Beyond Referrals
Marketing that raises your profile, shows your expertise, and builds a reliable pipeline.
Make your expertise visible through clear, credible content.
Strengthen your personal and company profile across key channels.
Drive new business through targeted outreach and expert-led marketing.
Expert-Led Marketing
Marketing that amplifies & delivers growth by:
Making your expertise visible so you stand out from competitors.
Expanding your network and raising both founder & firm profiles.
Facilitating natural conversations with warm prospects who have already engaged with your expertise.
Expert-Led Marketing Roadmap
These are the structured steps I take to raise my clients’ personal and company profiles while delivering unique market insights which aid their wider business:
Step 1. Understand
We start with a practical conversation about your business, your niche, and the challenges your clients face. This helps uncover the strengths, stories and specialist knowledge that will form the backbone of your expert-led content.
What You Get: A clearer sense of your personal and company positioning, and where you can differentiate yourself in the market.
Step 2. Research
I audit how similar firms communicate, identify opportunities they’re missing, and analyse what clients in your sector respond to. This ensures your content speaks directly to the needs, questions and expectations of potential customers.
How this helps you: A sharper, more current understanding of your market and what prospects want to see from firms like yours.
Step 3. Build
Using the insights above, I put together a tailored plan covering your personal profile, company presence, and the content types that best fit your goals, including LinkedIn content, articles, newsletters, case studies and practical assets that demonstrate expertise without feeling promotional.
Outcome for you: A structured, sustainable approach to raising your profile and building trust with potential clients.
Step 4. Outreach
Once your profile and company channels are active, we shift towards targeted outreach. This is done in a way that feels natural and credible, using your content to find warm prospects, spark conversations and open doors into new sectors.
Outcome for you: More visibility, more conversations with the right clients, and a stronger mix of inbound and outbound opportunities
Expert-Led Marketing Guide for Professional Services
Build Visibility. Earn Trust. Grow Your Pipeline - Without Paid Ads.
Download my guide and learn how small professional services firms can stand out, even in crowded markets.
Enter your details below to download the guide as a PDF.
Marketing Services
-
Share your unique experiences to build trust. I help leaders build a visible, credible presence that attracts opportunities.
-
Build authority that your clients can’t help but notice. I design practical social strategies that showcase expertise and support business development.
-
Well-researched content that answers buyer questions and builds trust. I deliver articles, reports, whitepapers and other long-form content.
-
Leverage my proven email marketing methodology and benefit from engaging campaigns with focus. My sequences get you noticed and help start conversations.
-
Make your website work harder. I combine SEO best practices, user experience and targeted Google Ads to attract the right visitors and convert them into enquiries.
-
Make your website work harder. I combine SEO best practices, user experience and targeted Google Ads to attract the right visitors and convert them into enquiries.
-
Leverage good news content to boost your company’s profile with minimal cost.
With more than 10 years’ experience across real estate, recruitment, legal and accounting, I deliver tailored, expert-led marketing that builds trust, strengthens networks and supports consistent new business within the professional services sector.
Client Testimonials
-
![]()
From the beginning, Andrew has been an absolute pleasure to work with, friendly, polite, and genuinely engaged. He listens deeply and takes the time to truly understand my business, my goals, and the tone and ethos behind my brand. He’s also been incredibly intuitive in helping me express my voice authentically to the marketplace. Andrew is highly collaborative, brings thoughtful ideas to the table, and always delivers on time. His professionalism, creativity, and reliability make him a standout partner.
Indira Cole, Founder, Indigo People
-
![A woman smiling at a social event, wearing a black blazer with a patterned collar, in a warmly lit room filled with other people.]()
Andrew has a natural flair and enviable talent for communications - and in particular, is a masterful copywriter, which was evident during our time working together. More than his marketing, creative and communication abilities and knowledge, he is a calm and unflappable presence, diligent, detail-orientated, organised and can handle multiple projects and deadlines with ease.
Jaclyn Mangaroo, Head of Communications, The Property Institute
-
![Black and white photo of a young man smiling with arms crossed, wearing a striped button-up shirt, standing against a plain wall.]()
I regularly employ Andrew for marketing and sales campaigns for my business. He always succeeds in crafting engaging marketing output that is original and resonates with decision-makers. His marketing strategy succeeds in generating and nurturing new business. Personable, creative and a natural problem-solver who uses his initiative, I've been delighted with his results. When I need quality, creative marketing, Andrew is the first person I call.
Barry He, CEO & Founder, Levels Education
-
![Two men standing outdoors at an event, one smiling and holding a device, with a wooden scoreboard and other event signage in the background.]()
I had the pleasure of working with Andrew and I can confidently say he brings an elevated level of expertise and dedication to any business. … If you’re looking for a marketing communications professional who can elevate your brand, I would highly recommend Andrew.
Guy Nicholls, Head of Sporting, FIA Extreme H World Cup
-
![Woman with long brown hair smiling, wearing a navy blue shirt, standing against a pink background.]()
Andrew is smart, creative and focused. He is an excellent writer and delivered some brilliant pieces of writing for our various media channels over the years. Andy has always been very focused and works hard to deliver to any objective. He is extremely personable and engages a network easily with his cool, calm nature. He has delivered some exceptional events at Arena, gaining buy-in from some extremely well recognised brands and speakers regularly.
Stephanie Holme, Business Consultant
-
![A young man smiling at a conference, wearing a suit and a lanyard, in a busy indoor venue with others and informational banners in the background.]()
I had the pleasure of reporting directly to Andrew during my first few months at TPI, which happened to be an especially busy time due to the company's rebrand. Andrew's leadership was instrumental in guiding the team through this period... His ability to navigate high-pressure situations while maintaining a positive and approachable attitude makes him a brilliant marketing manager and a trusted colleague.
Harry Smith, Marketing Executive, The Property Institute
Want to Chat?
Book a no-obligation 30-minute strategy call with me today.
My Portfolio
Blogs
