Website Optimisation & Google Advert Campaigns

A professional services website is often the final credibility check before a client gets in touch. It needs to clearly explain your expertise, reassure prospects they’re in the right place, and make it easy to take the next step.

I optimise websites so your knowledge, experience and services are easy to find, easy to understand, and supported by strong search visibility. Where appropriate, this can be complemented by targeted Google Ads to capture active demand and generate qualified enquiries.

This work supports expert-led marketing by ensuring the insights you share through LinkedIn, articles or referrals are backed up by a credible, conversion-ready website.

What’s included

• Full SEO audit with a prioritised action plan

• Competitor review and keyword strategy aligned to buyer intent

• On-page optimisation (page structure, titles, metadata, internal links and copy)

• User experience improvements to support clarity and conversion

• Optional Google Ads setup and ongoing management, with clear reporting

If you’d like to explore whether this is right for your business, we can start with a free 30-minute call to review your current site and opportunities for improvement.