Delivering marketing for two national membership bodies taught me the unique power of building a community among customers. The best thing? It’s cost effective and small businesses are in the ideal position to take advantage of it. Based on my experience, this is how you can foster and grow a community from the ground up.

Recently, Duo's CEO, Luis von Ahn, announced the learning platform was becoming ‘AI-first’. It’s been met with widespread backlash, and has got Duo into the press for all the wrong reasons. The story highlights a key point about where people’s acceptance of AI stands at the moment (Brands, listen up!).

Fact. 70% of consumers trust earned media (news articles) over paid media (advertising). In a world overflowing with short form videos and a never-ending barrage of email newsletters, ‘earned-media’ is often overlooked as an effective B2B marketing tool.

Deploying urgency within a balanced marketing plan can help engaged shoppers come to a purchasing decision faster. Here’s how.

According to Prosperity Media, we each receive 121 emails per day, and that’s just to our work inbox. So, can a marketing email really hope to stand out amongst all this noise? And if we get this many at work, are we really going to be in the mood to engage with all the emails arriving at our personal account?