About Me
I’m Andrew Taylor, a Brisbane-based digital marketer who specialises in helping professional services firms win new business across the law, accounting, property, insurance, recruitment and professional membership sectors.
Across 10+ years in marketing, including as the marketing lead at a national professional membership body for property managers, lawyers, accountants & insurance brokers, I kept seeing the same pattern. Good, honest firms with great people and unique expertise overly reliant on inconsistent and often disparate referrals.
Unable to distinguish themselves from competitors and grow organically, these businesses worked on a reactive basis, taking on work that crossed their desk rather than choosing business that they truly connected with.
This is the gap my tailored marketing services fill.
My marketing leads with expert-led content that showcases my clients’ unique knowledge and experience, and sets them apart from competitors. We start specific.
Done consistently, this strategy builds the personal brands of founders, raises company profiles and grows networks. This establishes authority and trust in crowded sectors and, in months, converts into new business that complements my clients’ reputations and expertise.
My Approach
Simple but effective.
Understand. I conduct a handful of in-depth research calls that give me the information I need to create your marketing plan. I get to know you as a person and leader, your business, the amazing expertise available across your team, the challenges you all face and the nuances of the sector. I love these conversations, as they often draw out golden nuggets of information that clients can sometimes mislabel as ‘boring’ or ‘uninteresting’. You’d be surprised at how valuable your learned experiences are to others.
Establish. Define your niche and showcase your expertise with content that is useful, well-researched and answers questions potential clients actually ask. This spans social media, articles, email newsletters and other content forms. The key thing is it offers valuable information to others.
Outreach. After consistent, high-quality content, your elevated profile becomes ideally poised to connect with potential clients across multiple channels (LinkedIn, email, websites). We start natural, value-led conversations with decision-makers who are already aware and trust your expertise. Then we build from there.
Track. I measure everything, constantly so the impact is obvious. I have weekly status meetings with clients to show them what is being worked on, where we are, and how we are performing.
I care about language. I’m a creative writer in my spare time, so I understand the power of clear, persuasive communication across articles, emails, landing pages and LinkedIn posts. I create content that is authentic and personal to you. Good writing builds trust, and trust opens doors.
My recent client work shows how this all comes together. For a boutique recruiter, I designed a 120-day program that clarified the niche, raised the founder’s profile with consistent, value-led LinkedIn and email content, and then used that credibility to drive targeted outreach.
This opened doors for her to branch out into new sectors and secure new business.
For a UK education provider, I focussed on effective outbound campaigns that distinguished the business in a crowded market, and led to significant revenue growth. Completely different industries, same principle: expert-led positioning first, fruitful business development second.
I’m a sole trader, so you work directly with me. I’m flexible, cost-effective and obsessed with outcomes.
If you want marketing that reads well, respects your reputation and reliably drives revenue, let’s talk about turning your expertise into a steady flow of qualified opportunities.
Contact Me
Interested in working together? Fill out some info and I will be in touch!