News & Feature Writing + Media Relations

For professional services firms, earned media builds credibility in a way paid promotion can’t. A well-placed news story or feature acts as third-party validation, reinforcing expertise and trust with clients, partners and prospects.

I help professional services businesses turn genuine achievements into clear, newsworthy stories and place them in relevant sector and business publications. This includes the writing, shaping and outreach required to give your story the best chance of coverage — without relying on generic press blasts.

With over 10 years’ experience working within the media landscape, I understand what editors look for, how to frame a strong angle, and when a story is more suited to a feature than a straight news release.

You can read more about the value of earned media in my blog.

What’s included

• Story mining to identify newsworthy angles

• Shaping and refining the narrative for media relevance

• Quote gathering and press release or feature drafting

• Targeted outreach to relevant sector and business publications

• Website news article and supporting social copy

This service works particularly well alongside content marketing and personal visibility, reinforcing your credibility with independent coverage.

If you’d like to explore whether you have a story worth pitching — or how media coverage could support your wider profile — we can start with a free 30-minute call.