Personal Branding for Founders & Partners

In professional services, buyers often form opinions about people before they engage with a firm. Founders and partners are researched long before a conversation takes place.

I help founders and senior partners define how they’re presented, what they’re known for, and how their expertise is communicated through consistent, credible content. This service focuses on shaping your personal narrative and turns it into content that supports trust, referrals and senior-level conversations.

Personal branding is not self-promotion. It’s about being recognised for your unique expertise and the work you do best.

What’s included

• Positioning workshop to clarify your niche, focus and perspective

• Value statement that explains who you help and why

• Content pillars, headline topics and opinion angles rooted in your experience

• Profile refresh (headline, About section and featured items)

• 90-day personal content plan, with ghost-written drafts

• Commenting and outreach frameworks to open relevant senior conversations

• Simple metrics to track visibility, engagement and pipeline signals

This service works best when paired with ongoing content creation and company-level visibility, ensuring your personal profile and your firm’s presence reinforce each other.

You can see how this approach worked in practice in my recent case study, where founder profile-building supported targeted outreach and new client work.