Social Media Strategy & Content Creation

Personal & Company Accounts

For professional services firms, social media works best when it reflects real expertise and experience. Prospective clients are often researching quietly, using platforms like LinkedIn to understand how you think, what you specialise in, and whether they trust you to help.

I help professional services founders and firms turn their knowledge into clear, credible social media content. This service combines positioning, planning and hands-on content creation, so you’re not left with a strategy document and nothing to post.

The focus is on writing content that sounds like you, speaks to your clients’ real challenges, and supports long-term visibility, referrals and business development.

Rather than posting more, we concentrate on saying something useful, consistently, and making sure it’s seen by the right people.

What’s included

• Audit of existing personal and company social media accounts

• Profile optimisation (headlines, About sections and company pages)

• Content pillars aligned to your niche, services and client needs

• Social media content writing for personal and/or company profiles

• A realistic posting schedule designed around fee-earning work

• Post templates and writing guidelines for internal use if needed

• Community management and engagement routines to support reach

This service often works alongside personal branding, helping founders and partners build credibility and familiarity before any direct outreach or sales conversations take place.

If you’d like to explore how consistent, well-written social content could support your visibility and pipeline, we can start with a free 30-minute call to review your current presence and opportunities.