Marketing Strategy for Professional Services
Marketing for professional services doesn’t fail because firms lack activity. It fails because effort isn’t always connected to clear commercial outcomes.
If you need direction, focus, or an objective view of what to keep, fix or stop, I provide practical marketing strategy support designed for smaller professional services firms without in-house teams.
My approach is grounded in Expert-Led Marketing — a model built around making your expertise visible, credible and useful to the people most likely to become clients. This is the same approach outlined in my Expert-Led Marketing for Professional Services guide, which many firms now use as a starting point for building visibility beyond referrals.
Rather than producing a long theoretical document, I assess how your current marketing supports your pipeline and give you a clear, prioritised plan that’s realistic to run and easy to measure.
What’s included
Discovery session covering objectives, pipeline, audience and constraints
Audit of current marketing channels, content and assets
Review of how well your activity reflects your expertise and niche
Prioritised 90-day action plan, aligned to Expert-Led Marketing principles
Clear guidance on what to continue, improve or stop
Optional hands-on implementation and monthly performance reviews
This service is particularly useful if you’ve read the Expert-Led Marketing guide and want help applying it to your business, or if you’re producing content but unsure whether it’s driving the right outcomes.
If you’d like an objective review of your current approach — or support turning expert-led thinking into a clear plan — we can start with a free 30-minute call to discuss your goals and next steps.
